Five days. One page. SGD 2,500. Money-back guaranteed.
For founders doing SGD 50K to 500K a year whose marketing isn't pulling its weight.
How it works: one WhatsApp conversation, then the intake, then five days.
Sound familiar?
If any of this rings true, the audit was built for you. The first step is small, and you'll know within a week what's actually breaking.
The Stranger Test
We show your website to a stranger for five seconds, then ask four questions. What is this? Who is it for? Why you, and not the next tab? What do I do now? Each answer scores out of 5, for a Stranger Score out of 20. Most sites we've tested score under 10.
One WhatsApp message. Your scored report in 48 hours. We run five tests a week.
The problem
Agencies can't save a bad brief. Neither can better design, bigger budgets, or a new platform. When the upstream positioning is unclear, every downstream decision compounds the confusion. The Brief Audit is the intervention that happens before more money goes in.
Case in point
"We once spent weeks circling something the client wanted but couldn't put into words. No brief, so we guessed and they rejected, over and over. One page would have named it on day one. We don't start without one anymore."
The engagement
Everything is async. No workshops, no standing calls, no slide decks you'll never open. You get a diagnosis and a brief that holds.
You complete a structured intake document. We review your existing briefs, campaigns, brand materials, and any positioning language you're using. No call needed. The document is designed to surface exactly what we need.
We map where your brief is failing: positioning drift, audience ambiguity, message hierarchy collapse, or insight absence. We name the failure mode specifically. Not 'your messaging needs work' but precisely where the upstream breakdown is.
One page. Your audience, the real insight, the single-minded proposition, the tone guardrails, and the brief's success criteria. Written to be handed to any creative or agency and return work that's actually on brief.
One async review round. You raise questions, we sharpen. The brief is then locked. A document you can use immediately, share with your team, or hand to your agency.
Pricing
No retainers, no scope creep, no surprise invoices. One engagement, one outcome.
Fixed · 5 days
Money-back guarantee. If you complete the intake and we can't identify a clear, specific clarity failure in your brief, you get a full refund.
One WhatsApp message. We reply within one business day.
How it works: one WhatsApp conversation, then the intake, then five days.
Common questions
Founders and marketing leads at growing businesses who are spending on campaigns that aren't performing and suspect the problem is in the strategy, not the execution.
The Team
Faizal spots the pattern. Fifteen years reading briefs, brands, and what's going wrong underneath them. He sees what's actually broken before anyone in the room can put it into words.
Wirda has run the business, not just advised on it. Country Manager, full P&L, real decisions with real consequences. She's been on your side of the table, which is why owners trust her quickly.
Ready when you are
Five days. One page. The clarity your campaigns have been waiting for.
How it works: one WhatsApp conversation, then the intake, then five days.
Async · Fixed scope · Money-back guaranteed
